Maxine

In her shoes

A swipe at men's magazines and the often unrealistic way in which they make female models pose. We plucked some "everyday" men and had them replicate the same positions. Some were physically impossible to copy, resulting in some humorous yet awkward results, all hosted on tumblr.

The idea was to disrupt certain sites (including Maxim's own Facebook page) and provoke conversation, as well as contact various publications for the topic and images to go viral. I was responsible for arranging and directing the shoot, some copywriting and trolling websites.

Created with: Photoshop, Illustrator, shot with Canon 5D.

Skills: Photoshop, Photography/Lighting, Copywriting, Research.

Comments on social media sites were referred  back to the Maxine tumblr page.